Over the past decade, Toronto has experienced some major changes. The condo boom has totally changed the way our city looks from every angle and many of Toronto’s prominent condo developers, including us, are taking advantage of this amazing opportunity. No, we’re not referring to the business opportunity. We’re talking about the aesthetic one.
Creating a building presents the developer with 2 options: heed to the status quo and build a glass box, or give Torontonians something interesting to look at. The glass box approach is one that definitely allows developers to take advantage of the business opportunity. These buildings lack imagination, but they fit the highest number of people into the smallest amount of space. Beneficial? Yes - but that’s just math. In 2007 when we were presented the plans for Absolute Towers, we jumped at the opportunity create something beautiful and different. That was close to 9 years ago and we’re still trying to test the boundaries with each and every new project.
Recently, L Tower was voted the Best Building in Toronto by the readers of Urban Toronto. We were honoured to be recognized, but we were also pleased to receive an affirmation of what we suspected all along: Torontonians are looking for interesting architecture. From L Tower, to the ROM, to the new Mirvish + Gehry towers, it’s clear to see that the people of Toronto want our city to be mentioned among the elite architecture cities in the world, and we’re ready to help make that happen. We will continue to bring the world’s best architects, landscape designers, and interior designers to our projects and focus on what our city needs. That means working on infrastructure, public spaces and areas that appeal to families that are evolving in the downtown core.
Photos courtesy of the tower crane operator at L Tower, @Skyjacked793